WHY DOES SYDNIC EXIST?

Through its success, Sydnic has achieved a position in which it can affect millions of lives. The company exists to be a growing beneficial force in the world, dedicated to improving the quality of life.  We will provide the means through which each member of our company, according to their ability and commitment, can find personal fulfillment.  We will never compromise this commitment; will never take any action which will violate its spirit.

BUSINESS

OUR BUSINESS SKILL AND STRATEGY ARE NECESSARY TO ACHIEVE OUR OBJECTIVES. Our view of our business is a long-term one; we are not interested in short term gains of any kind if they threaten to jeopardize our objectives.

We are committed to vigorous growth with strong earnings. Wherever possible, our growth will be financed through re-investing our earnings. Provided that this is consistent with responsible business practice, we are prepared to invest near term earnings on long term growth.

Our main direction is to become a major international supplier of advanced, high quality high tech equipment and solutions guided by our marketing intelligence.  As our company grows, we expect to broaden this mandate but only with care and responsibility.

CUSTOMERS

Our Customers control our destiny. They have expressed to us their commitment and trust by buying our products and services. We must do everything we can to return this trust.

We will treat our Customers with openness and honor as we ourselves would wish to be treated.  We will never obtain a short-term gain at the sacrifice of our integrity.

We must ensure that our Customers are successful in using our products.

In committing to our products, they permanently secure our gratitude and return commitment.

We will always listen to our Customers and, whatever they request; we will do everything that we judge to be reasonable to try to gratify the request.  On many occasions, we may do more than we feel is reasonable to ensure that the Customer is satisfied.

It is vital that we listen to our Customers; in order to know how they perceive us and to understand how better to satisfy them.

PEOPLE

Through the achievement of Sydnic’s objectives, each individual will find personal fulfillment. We are strongly committed to providing the necessary training or retraining, so that each individual can expand their horizon according to their ability and inclination.

We are committed to offering equal opportunities to all of our employees, regardless of racial origin or religious belief.

We are partners and colleagues together, our support staff, our sales people, the president, our service technicians and engineers. Without its people, Sydnic is nothing. Our peoples’ attitudes form the real culture of the Company.

Nobody should fail to speak out openly if they feel there is a problem for the company, for themselves or for their colleagues. Any concerns may be courteously expressed by anyone, to anyone and will be listened to with equal courtesy.  It is the responsibility of each one of us to bring this about.

If our managers lose touch with the people they are directing, or vice versa, it is a formula for failure.  We will permit our work force to grow in a responsible and controlled manner.  We will try every means at our disposal to preserve jobs.

Sydnic’s duty to its people is to always strive to provide quality jobs and a safe working environment with fulfilling work for each one according to his/her ability. Wherever feasible, and according to our resources, we shall provide the means for our people to receive training. 

If we can achieve this, it will deserve the loyalty and dedication of its people.

Our people should enjoy coming to work!

QUALITY

Our aim is to build a high quality company, in the most general sense of the term. We want to be known as the “Company that does everything well”. 

When we measure the quality of the Company, we shall measure the quality of its organization and administration, the quality of its business decisions, the quality of its treatment of its Employees, Customers and Suppliers and the quality of the products and services we provide.

We have set lofty goals to build a quality company, but we have to come to terms with the fact that this is a real world and there will always be a gap between where we are and where we want to be. No matter how good our products are, there are always going to be ways the quality can be made better.  What must be visible to everybody, inside and outside the company, is that IMPROVEMENT is constantly taking place—even though this may not always be fast enough to satisfy everybody—which in itself is healthy and good 

MARKETING AND SELLING

We will not misrepresent our products to the Customer and we will not claim what we cannot deliver. We will not over-promise, just to get an order.

Our products must be so excellent that no exaggeration will be needed in demonstrating that they are the best.  It is the responsibility of Marketing to see that this is initiated.

We will treat our Sales force with honesty and courtesy. Whether they are Partners, Representatives, Distributors or Agents they are our strong right arm in the territory in which they operate, they are our eyes and ears and they are the custodians of our reputation and we expect them to embrace our own ethics when dealing with their Customers, who are OUR Customers.

SUPPLIERS

Sydnic will seek to develop long term and supportive relationships with its suppliers. Where the climate is right and where we have established a comfortable relationship with a supplier, we will be prepared to enter into a “single source” arrangement with them, fully recognizing the mutual benefits that can be the result there from.

We will work closely with our suppliers to ensure that they understand our requirements and are committed to the same levels of quality that we are.